Word: playful
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What sets Microsoft apart? For starters, every WP7 device, regardless of manufacturer, will have a dedicated search button that gives you one-click access to Bing - no hopping around required. WP7 will also let users play an assortment of Xbox Live games on their phones. (See the top iPhone applications...
...these cases, it didn't take a Mad Man to invent the sounds, infuse them with meaning and then play them over and over until the subjects internalized them. Rather, the sounds already had meaning and thus triggered a cascade of reactions: hunger, thirst, happy anticipation...
...advertisers aren't the only ones who may start putting sound to greater use. Retailers are also catching on. The 0101 department store in Japan, for example, has been designed as a series of soundscapes, playing different sound effects such as children at play, birdsongs and lapping water in the sportswear, fragrance and formal-wear sections. Lindstrom is consulting with clients about employing a similar strategy in European supermarkets, piping the sound of percolating coffee or fizzing soda into the beverage department or that of a baby cooing into the baby-food aisle. (See the top 10 TV commercials...
...that students back East were tossing around pie tins from the Frisbie Pie Co. Wham-O soon trademarked the name Frisbee. As part of the instructions molded into the bottom of the original Pluto Platters, Fred encouraged players to "Invent Games" and "Experiment!" And people did. From ordinary backyard play to international competitions, the humble plastic flying disc has united the world in fun. Who doesn't know what to do with a Frisbee...
...Harvard could not capitalize on the basis of solid defense and numerous power play opportunities. Despite controlling the ice, the Crimson took only 11 shots in the first two periods combined...