Word: playfulness
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Dates: during 1950-1959
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...once equated with tattooing, now reappears in building after building in the form of screens, grilles and even finials. In place of reflected skyline and cloud patterns bouncing back from vast glass slabs, architects are tucking glass back and out of sight, concentrating on giving back to architecture the play of light and shadow. Symbolism and historical evocation are suddenly staging their first comeback in over a quarter of a century...
...sooner had New York's Samuel I. Newhouse added the St. Louis Globe-Democrat to his chain in 1955 than he began trying to put a new shine on the 103-year-old daily. As publisher he installed Richard H. Amberg, who boosted local coverage, gave big play to public-service projects. In the process, Amberg shuffled some job assignments, replaced few staffers who left the paper. These changes convinced the St. Louis unit of the American Newspaper Guild that the Newhouse management was going in for a wholesale head-lopping. Last February, deeply suspicious of Newhouse, 332 members...
...regular regional coverage, the Farm Journal's Streeter urges his home-office staff of 15 farm-savvy editors ("the best that money can lure and scouting can turn up-men and women with missionary spirit, who are anxious to help improve life on the farms") to play hooky from the magazine's comfortable building in downtown Philadelphia and roam the country. Streeter himself still likes to drop in unannounced on a farmer, politely decline the invitation into the parlor, and spend hours in the kitchen talking crops...
Rollert, who likes to play chess or golf in his spare time, is faced with a real puzzler in Buick. No one knows why the '59 Buick has done poorly. Automen guess that it is too radically styled, too low and hard to get into, has a cramped back seat. In any case, Rollert starts with one big advantage over Ragsdale. Ed Ragsdale took over when Buick was at its peak. Ed Rollert's Buick has hardly any place...
...British as Poet John Betjeman's strong-armed Dianas; they display the "outer crust ... of Miss Marilyn Monroe," and yet still manage to draw from their swains such modish endearments of the British '20s as a "tenderly" spoken "old blighter." Wodehouse heroes are often golfers, but they play upon courses which seem to be suspended in mid-Atlantic, uncertain whether to nationalize in yesterday's Surrey or today's Eastern Seaboard. His people voice such dated Americanisms as "bozo" or "They said a mouthful." and also manage to class themselves with London's Angry Young...