Word: playgirls
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Dates: during 1970-1979
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...Playgirl, billed as "The Magazine for Women," takes the much more relaxed, casual view of what the new woman wants. Created by a night-club owner from Southern California, Playgirl features rugged, virile men generally entertained by some healthy sensual young women. Articles like "Should your Doctor be your Lover?", "Playgirl interviews Rock Hudson," "Anatomy of a live Sex Show" and "The Cosmic Orgasm" are heralded on the cover to entice readers...
...PLAYGIRL'S eroticism is generally found in the all-enticing Pin-up, in Playgirl's Discovery Man, in the photographic essay (February's entitled "Pillow Talk" featured a naked man and a half-dressed woman sporting on their spacious bed), in the personal horoscope (bordered by a male nude in various peek-a-boo poses) and in the advertising (breast stimulators and Frederick's of Hollywood "sex signals"). The fiction is also arousing if you are a Norah Lofts and Daphne DuMaurier...
...Unlike Playgirl, much of the sexual excitement in Viva is provided by showcasing naked or half-dressed women. The pornographic highlights include seamy fiction (one story describes the year and a half seduction of an Asian girl by her slowmoving (?) husband), photographic love stories (explict spreads of couples unmistakably enjoying foreplay and intercourse), more photographs of either seductive ethereal females or their male counterparts and, last but not least, a smattering of male sex fantasies...
...terms of creating an inspired, sensitive statement pornography can be an aesthetic, enlightened art form which does not exploit the body. But the editors of Playgirl and Viva generally tread the beaten path depicting men subduing or taking advantage of brainless sex kittens. One of Viva's photographic essays begins with a disheveled, slutty wench lying on the grass half-naked, touching and enjoying her body. An arrogant, supercilious gentleman approaches her and carries her home after sampling her wares. The following pictures show him in his bedroom nude, coyly fingering a whip, making love to the girl and ends...
...VIVA AND Playgirl may be meant to encourage women to enjoy their sexuality, but as long as they are dominated by the masculine concept of pornography, they will not only be repellent but they will also be a fraud. Instead of aiding women's sexual "liberation," Viva and Playgirl take advantage of the "new woman" by feeding her the whole-male-domination fantasy of what sex for a woman should...