Word: playgirls
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Dates: during 1970-1979
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...shrewd businessmen reasoned that if women were interested in "liberation" then they might like a taste of the same erotic literature men have been savoring for years. The results are Viva and Playgirl...
Both magazines cater to the "new liberated woman of the seventies." Playgirl's editor Marin Scott Milam describes her readers as "intelligent, practical, honest; women who are comfortable with their sexuality who want to know more about everything." Both attempt to market a general interest magazine with erotic overtones. Both have the usual gossip, fashion, fiction, travel, and "how-to" sections. Depending on the magazine, the erotic overtones are either sprinkled lightly in one or two places (Playgirl) or squarely anchored to most articles (Viva...
...Oriented. There is also a flip side to sexual hip. Playgirl, an unprepossessing California production, appeared in May and sold out 600,000 copies; its print run for September (nude centerfold of the month: Singer Fabian) is scheduled to reach...
...much sex will the market bear? Cosmopolitan Editor Helen Gurley Brown wasn't a bit worried about Playgirl and Viva, the two liberated magazines that have been started up to steal away her 1,700,000 circulation. "The more competition, the better. After all, the pressing question is how to get through the night." Are the 600,000 women who grabbed up Playgirl's first beefcake issue a new breed of female? "No, women are still worried about self-improvement. I throw in the sex, but I try to make Cosmo as much like the Reader...
Familiar Backsides. Though the sex would be considered tame enough by TV audiences in some European countries, it is far more vivid than anything seen on home screens in America. The blonde playgirl in Apt. Six is usually glimpsed half nude, sometimes with nipples showing beneath a see-through blouse. A husband runs his hand under his wife's dress in one episode, and in another, one of the two homosexuals in Apt. Five walks on camera in bikini briefs. Full frontal nudity is out, but both female and male backsides are a familiar sight...