Word: playgirls
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...shrewd businessmen reasoned that if women were interested in "liberation" then they might like a taste of the same erotic literature men have been savoring for years. The results are Viva and Playgirl...
Both magazines cater to the "new liberated woman of the seventies." Playgirl's editor Marin Scott Milam describes her readers as "intelligent, practical, honest; women who are comfortable with their sexuality who want to know more about everything." Both attempt to market a general interest magazine with erotic overtones. Both have the usual gossip, fashion, fiction, travel, and "how-to" sections. Depending on the magazine, the erotic overtones are either sprinkled lightly in one or two places (Playgirl) or squarely anchored to most articles (Viva...
...Playgirl, billed as "The Magazine for Women," takes the much more relaxed, casual view of what the new woman wants. Created by a night-club owner from Southern California, Playgirl features rugged, virile men generally entertained by some healthy sensual young women. Articles like "Should your Doctor be your Lover?", "Playgirl interviews Rock Hudson," "Anatomy of a live Sex Show" and "The Cosmic Orgasm" are heralded on the cover to entice readers...
...Oriented. There is also a flip side to sexual hip. Playgirl, an unprepossessing California production, appeared in May and sold out 600,000 copies; its print run for September (nude centerfold of the month: Singer Fabian) is scheduled to reach...
...much sex will the market bear? Cosmopolitan Editor Helen Gurley Brown wasn't a bit worried about Playgirl and Viva, the two liberated magazines that have been started up to steal away her 1,700,000 circulation. "The more competition, the better. After all, the pressing question is how to get through the night." Are the 600,000 women who grabbed up Playgirl's first beefcake issue a new breed of female? "No, women are still worried about self-improvement. I throw in the sex, but I try to make Cosmo as much like the Reader...