Word: playing
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Dates: during 2000-2009
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...delightful English-as-a-second-language moment, Romania's Elena Gheorghe, the daughter of a priest, sang that her "hips are ready to glow, this record is so hot and I have so much to show." American burlesque star Dita von Teese stripped down to a black bustier to play the title role of Germany's entry, "Miss Kiss Kiss Bang"; she had originally hoped to go further, but officials warned her to respect "cultural differences." And the Ukraine's Svetlana Loboda, singing "Be My Valentine," did the splits on a ladder set inside an oversize wheel (which she paid...
...what else is hot in consumer psychology right now? Companies will start to play a mind game with consumers that is slightly different from what we've seen in the past. Some companies assume that the consumer doesn't have any money. But now they're learning that that's not the case. Consumers still do have money - at least many do - but the reason that they're not spending it is because they're afraid they may lose the money in the future...
...What else can brands do combat this recession? They can play off something I call instant justification. When the buyer from the family goes out and buys this Louis Vuitton bag, it's actually hard to remove the guilt factor when she's in the store. She now has to come home and justify to her husband why she bought this during a recession. And when you look at the curve of guilt, the biggest spike is maybe seconds after you bought that bag, because the only thing you are thinking about is how to justify the purchase. So what...
...consumer who doesn't want to fall into temptation, but I see all these deals out there, what kind of mind games can I play to stop myself from spending money I really need? Number one: don't bring your credit card out to the mall. When you buy something with cash, it feels like it's much more expensive. And because of that, you actually start to say to yourself, "Hey, is this really worth it?" That's trick number one. Trick number two is related to dopamine and addiction. Take a distance to things...
Once Bitten While Germany has learned the lessons of creative destruction the hard way, the government still believes it has a critical role to play in industry. Just this month, the fate of Opel, the German subsidiary of General Motors, has been at the top of the political agenda. Government ministers are refusing to loan the billions the carmaker says it needs to survive - and even imposing conditions on would-be buyers, which include Fiat. (See the 50 worst cars of all time...