Word: playlists
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Dates: during 1980-1989
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...quality" programming from Britain, also telecasts reruns of such defunct network series as United States and Breaking Away. Nickelodeon, the children's channel, is trying to attract older viewers at night with reruns of chestnuts like The Donna Reed Show and Route 66. Even MTV now interrupts its playlist of rock videos with a sitcom on Sunday nights, an import from Britain called The Young Ones...
...debt-ridden and desperate KROQ in Pasadena, Calif., broke the bland playlist. Its new format: then unknown bands like Britain's Duran Duran and the rockabilly Stray Cats (both now megagroups). The reversal was quick. When Berlin's Pleasure Victim played on the station, a surprising 25,000 copies were sold locally. Now KROQ is the No. 1 rock station in the large Los Angeles radio market. Says then Program Director Rick Carroll, who now advises ten other stations on strategy: "I sensed that there was a big audience out there looking for something of their own. Music...