Word: playmen
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Dates: during 1970-1979
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...their American counterparts and many general publications have large appetites for nudity and gamy gossip. Hoping to collar part of the European audience, Hugh Hefner has introduced Italian and German editions of Playboy. The mid-November debut of the Italian Playboy (circ. 350,000) posed a direct threat to Playmen (circ. 400,000), a home-grown imitation that has surpassed its American model in spice, if not in style, and has won a profitable niche for itself (TIME, Jan. 18, 1971). While Rome took in Hefner's prepublication ballyhoo, Playmen Editor Adelina Tattilo, 40, a stunning mother of three...
...month's end, the December Playmen appeared, bearing the most sensational set of nude pictures in recent memory. There, in full color, were 14 shots of Jacqueline Kennedy Onassis lounging on Husband Ari's isle of Skorpios. Nothing of Jackie was left to the imagination, and within days nothing of Playmen was left on newsstands...
...fees reportedly as high as $62,000. By week's end, the sole confirmed taker was Paris' France Dimanche, which says that it paid only the "usual price" and promises to airbrush Jackie into a bikini. On Times Square last week, scarce import copies of Playmen were selling for $5 and $6-twice the normal U.S. price...
...Playmen probably is helping to change official Italian attitudes. Five years ago it was dangerous in Italy to publish a photograph of a woman with a bare bosom. Such pictures-for instance, in Vogue's Italian edition-no longer provoke surprise. Despite the seizure orders (usually from a local prosecutor), Playmen has only rarely been charged under Article 725 of the Italian penal code for "violation of the common sense of decency...
...Playmen obstructing the liberation of women, as some American critics have claimed of Playboy? Says Tattilo: "It is possible that Mr. Hefner considers the women in his magazine 'objects' instead of individuals. This is certainly not my way. In our concept of eroticism, the woman is the 'subject' as much as the man. I think that the American woman should first think of liberating herself from herself, from her own myth that threatens to crush the American male. I am surprised that in America there is no men's liberation movement...