Word: playmoney
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Camel dollars and Marlboro bucks--playmoney coupons found in packs of cigarettes which are redeemable for company merchandise, such as jackets and T-shirts--are examples of a more subtle advertising strategy which Grammarossa and Pierce-Laven say are a part of a multi-million dollar advertising strategy focused on enticing minors to smoke. Both women expressed concern that smoking companies could use their advertising to target new and vulnerable markets, such as Hispanic women...
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