Word: playorena
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Dates: during 1980-1989
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Welcome to the world of totercise. Scenes similar to the one in Rubenstein's Playorena classroom on Manhattan's Upper West Side are being played out across the country as kiddie exercise becomes the latest boomlet in the ever expanding fitness field. Today pint-size workouts, some for infants as young as six weeks, are offered at many community centers, health clubs and local Ys. Specialized children's exercise centers seem to be springing up everywhere. Playorena, a chain started six years ago, now has 70 centers, mainly on the East Coast, with 7,500 pupils. Gymboree, begun...
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