Word: plays
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Dates: during 1950-1959
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...Play It Yourself. Critics used to fear that so much professionally packaged music, plus the flood of LP records, would put an end to amateur music. The reverse has happened. Twice as many Americans (some 28 million) now play musical instruments as did 20 years ago; roughly 8,000,000 children are playing musical instruments in schools. "It's accepted by the kids now," says one music educator. "In my day it was considered sissy." The industry reckons that it will gross $470 million from musical instruments and sheet music in 1957. Sales of electronic organs alone have increased...
...family musicale has gone the way of family Bible-reading, but in its place are thousands of groups that give the weekend instrumentalist a chance to play anything from bop to Bartok. Madison Avenue admen get together to play igao's jazz, Menninger Foundation psychiatrists play Bach. In Chicago a group of Northwestern professors formed a combo called "The Academic Cats," and San Francisco Christmas shoppers are currently being assaulted by the excruciating street-corner sounds made by nine businessmen in "vaguely Franco-Prussian uniforms" who bill themselves as the "Guckenheimer Sour Kraut Band" ("We take out our animosities...
...other end of the scale, the average age of pop short-play customers has dropped steadily, is now computed to be around 13. That fact is enough to guarantee that along with the ballad there will always be the beat, whether it is rock 'n' roll or some such hybrid rockabilly or the new "rockahula"-Hawaiian rock 'n' roll. Beyond that, the industry is devoutly committed to the sentiments that Columbia's pop A & R (Artists and Repertory) Chief Mitch Miller once eloquently summarized as: "I love, you love, we all love...
...ever, on lease to TV outfits when it is not being used to make the big, quality films on which moviemakers now concentrate. Production of high-budget films is on the upturn. Tough old Sam Goldwyn said slyly: "If Mr. Silverman will take good care of his theaters and play the best pictures available, keeping in mind how good they are rather than how cheaply he can get them, I am sure that he will not go out of business." Apparently just as sure, in spite of his cries of wolf, Alarmist Silverman went ahead with plans to help back...
...absolutely like you and me." Sociologist David Riesman analyzes Tootle as appropriate for bringing up children "in an other-directed mode of conformity": a story about a locomotive that learns to stay on the track like other docile little engines, instead of wandering happily in the fields. In Play With Me, a lonely little girl starts out by chasing animals to make them her friends; she is rejected, and then learns that if she sits absolutely still, the animals-and, presumably, mama and papa and teacher-will accept her. To some critics, the most shocking thing in stories of this...