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Usage:

...drearier, commercials have developed into the sprightliest little plays on television. These days, many a viewer is tempted to leave his set during the first half of The Brady Bunch, fix a sandwich, pour a beer and then hurry back to watch these entertaining dramas in miniature. Actress Alice Playten, for example, has become nationally famous as the bride in the Alka-Seltzer ad who lies in bed breathlessly reliving the triumph of her first home-cooked meal-particularly a single, monumental dumpling. Behind her back, the uncomfortable husband surreptitiously gulps a fizzy glassful ("Is it beginning to rain, dear...

Author: /time Magazine | Title: Television: Reviewing the Commercials | 11/9/1970 | See Source »

...Alice Playten (nee Plotkin), 22, has emerged as one of Broadway's most felicitous singing actresses. She is best known for her role as the young bride who cooks the tumescent dumpling and muses about marshmallowed meatballs in a much remarked Alka-Seltzer commercial. She grew up-or at least to 4 ft. 10½ in.-in Brooklyn's Flatbush and in Queens. Dance classes at the Metropolitan Opera Ballet School led, at the age of eleven, to a singing role in Wozzeck, a solo curtain call and a New York Times review commending the "crushing irony...

Author: /time Magazine | Title: Show Business: Awake and Sing | 7/27/1970 | See Source »

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