Word: playtex
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Dates: during 1980-1989
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...fight to the death." Another veteran, two-time Wimbledon Winner Martina Navratilova, 25, slammed to a 6-1, 3-6, 6-2 victory over Chris Evert Lloyd, 27, in the women's final. The victory offered a bonus: $500,000 for winning the first three tournaments in the Playtex Challenge (the other two were the U.S. Indoors and the Family Circle Cup). Centre Court matters concluded, the Wimbledon governing body-which had refused McEnroe membership last year as punishment for his superbrat behavior-issued a final decision: "The committee of the All England Lawn Tennis and Croquet Club announce...
...spots in the Third World. In Accra, Ghana, a three-mile taxi ride costs $10.92. A drink in a bistro in Kinshasa, Zaïre, is $6.05. The most expensive city in the world at present is Bridgetown, the capital of Barbados, where U.S. companies, including TRW, Intel and Playtex, operate manufacturing plants to take advantage of low wage rates. A hotel room with breakfast there is a stunning $155.36. The world's least expensive city this year, as last, is Peking. A capitalist looking for a share of the China trade can dine on Peking duck...
While Tampax, which makes only tampons, remains the industry leader, it has been pressed by four marketing giants that entered the field later: Procter & Gamble, Playtex, Kimberly-Clark, and Johnson & Johnson. The powerhouse among them was P&G. Armed with the marketing muscle it has as the nation's largest seller of bar soaps and shampoo, the company propelled its Rely brand to 20% of total tampon sales by last August...
...most space on store shelves leads at the cash register, and giant P&G generally has more space than its rivals. The competitor that suffered most from P&G's push for Rely was Tampax, whose market share slid from 52% to 40% as Rely's grew. Playtex tampons, Kimberly-Clark's Kotex and Johnson & Johnson's o.b. also lost ground to Rely...