Word: playtex
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Dates: during 1980-1989
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Real women do not wear bras -- at least not in U.S. network-television commercials, where the undergarments float in the air or decorate see-through torsos. But that will change on May 4, when Playtex, based in Stamford, Conn., will be allowed to air TV spots on all three major networks that use live models to extol the virtues of Cross Your Heart bras...
...portion will retain its name and virtually all of the food lines, including processed cheeses and salad dressings. The other, still unnamed firm will make Tupperware and electrical appliances. And Chicago's Beatrice Foods (1985 sales: $11.8 billion) has agreed to sell some $2.5 billion worth of subsidiaries, including Playtex intimate apparel and Avis Rent...
...Harvard findings have already led the manufacturers of Playtex and Tampax tampons to withdraw products containing polyacrylate rayon from the market and replace them with safer, though somewhat less absorbent versions. Procter & Gamble's Rely tampons, the only type containing polyester foam, were discontinued in 1980, after they had been linked to dozens of cases of TSS (the incidence rate promptly dropped). Kass is hopeful that his research, which was sponsored by Tambrands (the maker of Tampax), will help manufacturers in developing new tampons that are both ultra-absorbent and safe...
DIED. Abram N. Spanel, 83, founder in 1932 and chairman from 1949 to 1975 of the International Latex (now Playtex) Corp., the bra and girdle maker, who was also a notable philanthropist, mostly to medical research, and a gifted inventor who held more than 2,000 patents; of congestive heart failure; in Princeton, N.J. Born in Russia and reared in Paris until at ten he moved to the U.S., Spanel was probably best known to the public for his habit of regularly buying newspaper space, at a cost of millions over four decades, to promote his beliefs, notably world unity...
...takeover fever that has infected American business continued to burn unabated last week. Beatrice Foods, which owns such brands as Tropicana orange juice, La Choy Oriental food and Swiss Miss chocolate mix, offered $2.8 billion for Esmark, which owns Playtex, Max Factor and Avis. The bid, which Esmark approved, topped by $400 million the offer made only three weeks earlier by the New York investment banking firm of Kohlberg Kravis Roberts, and was $300 million more than Beatrice's earlier...