Word: playtex
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While Tampax, which makes only tampons, remains the industry leader, it has been pressed by four marketing giants that entered the field later: Procter & Gamble, Playtex, Kimberly-Clark, and Johnson & Johnson. The powerhouse among them was P&G. Armed with the marketing muscle it has as the nation's largest seller of bar soaps and shampoo, the company propelled its Rely brand to 20% of total tampon sales by last August...
That's a Playtex Free Spirit long-legged panty girdle (large size) that Oklahoma State Running Back Terry Miller is wearing. Does he have a sagging belly? Bulging hips? Not when he runs 40 yds. in 4.4 seconds and has spent the past four Saturdays ripping up the defenses of Colorado, Oklahoma, Missouri and Nebraska...
Only trimly built players wear the netting. One reason, says Dr. Cooper, is that "there isn't a size big enough for the 270-lb. linemen." Playtex, take note...
That is why the code's nine-member review board convenes periodically to examine the ad guidelines as it did last week in Phoenix. Among arguments they heard was a plea from Playtex that ads showing brassieres floating through space or worn over a model's leotard fail to communicate their virtues adequately. Playtex had tested one of the show-it-like-it-is bra commercials that it runs in Europe on U.S. TV recently, and assured the board that the ad was calmly received. But the members, evidently lacking the common denominator for such a sweeping change...
Following the checklist, the student porter gathers the needed implements. Mop bucket, mop. He is well aware of the danger involved in performing his function at this time of day. Playtex gloves. Some people are still sleeping. Sponge. They know him only as an early morning phantom who arrives with clinking pail on tip-toe. Broom. He recalls the morning he knocked, no answer, and entered, to find a couple obviously not expecting him, the girl screamed, the guy gurgled forth obscenities and the student porter dove into friendly porcelain territory locking the door behind him. Squeegee. And then there...