Word: playtex
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...Playtex Cross Your Heart Bra, in which the boy does not recognize his girl because she is wearing...
...commercial for Playtex Living Bras opens with the announcement: "And now-introducing a new way of living in comfort." It certainly is. Striding on to the home screen is a fully clothed model, smiling serenely-and wearing her bra over her dress. An ad for Maidenform uses boards painted with a series of life-size figures; the figures have bras-but no heads. A live model pops from figure to figure while making the sales appeal. Her pitch: "Maidenform's Rated X bra makes you look beautiful...
...somewhat serpentine financial maneuver, Riklis last December had Rapid-American Corp., the keystone of his corporate complex, make a friendly tender offer designed to strengthen his holding in Glen Alden Corp. Glen Alden is a onetime coal company that Riklis has been using for acquisitions in such areas as Playtex underwear, B.V.D. shorts and, most recently, Schenley Industries. The company had been under the rather tenuous control (14%) of McCrory Corp., a retailing outfit that is 51%-owned by Rapid-American. Thus, by exchanging Rapid securities worth more than $200 million for 62% of Glen Alden's stock, Riklis...
Competition in the disposables field is becoming fierce, but P. & G. commands at least three-quarters of the market. Among other throwaways, Johnson & Johnson's Chux is a distant second. Playtex and Borden Co. have similar products. Scott Paper is testing its "babyScotts," a two-part assembly consisting of a permanent outer panty into which fits a disposable diaper. Kimberly-Clark, maker of Kleenex, is test-marketing Kimbies, which differ from Pampers and Chux in that they have adhesive tabs that do away with the need for safety pins. Officers of Kimberly-Clark estimate that the total diaper market...
...sold) and textiles and R.K.O. theaters (which he retained). By 1965, such shufflings yielded some $50 million, which Riklis soon put to work. Since early 1966, Glen Alden has bought into building materials, B.V.D. clothing, and only three months ago, the diversified Stanley Warner Corp., whose interests include Playtex bras, movie theaters and throat lozenges...