Word: playtex
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Known in the trade as "the Pope of Video," Sullivan keeps a sharp lookout for anything that might be suggestive. He recently disapproved a Playtex bra commercial because "we don't want to show a girl in a filmy thing on a day when everyone's been to church and all." After he signed Elvis Presley for a record $50,000 for three appearances, Sullivan would not allow the camera to show the singer's gyrating pelvis. "He may be a purist," says Comic Jack...
...example, an estimated $30 million at the box office for Goldfinger, $50 to $60 million for My Fair Lady. Besides, most of the big chains now depend on other fields for most of their income: Loew's has become essentially a hotel business, Stanley Warner concentrates on girdles (Playtex) and AB-Paramount is heavily in radio and TV. Though it has diversified into real estate, CATV and savings and loans, National more than the others still depends on the theaters as its "eating business...
...half-dozen most popular TV comedians. One Beverly Hills agency that specializes in placing plugs, Fishell & Associates, sends out to writers and producers a long list of "clients" that pay it for arranging a mention. Among them: Howard Johnson, Betty Crocker, Western Union, Wheaties, Diners' Club, Gallo wines, Playtex girdles...
Home Haircut. The International Latex Corp. (Playtex girdles) put on the market the "greatest invention since the safety razor," the Playtex Hair Cutter. The instrument can be used to cut, trim and taper hair at home. Price...
...Last week the International Latex Corp., whose Playtex girdle "controls but does not constrict or bind," enthusiastically reprinted the letter in newspaper...