Word: plaza
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...heart of the $4 billion development is the plaza, the great outdoor living room for personal pursuits and free performances. The plaza encompasses North Cove Yacht Harbor, which can berth 26 megayachts. "This harbor is ecologically pure," says developer George Nicholson of Watermark Associates. "Until now, berthing a yacht in New York was like parking your Picasso in the cellar...
While Trump's grandstanding is becoming a self-parody, his financial clout is undeniable. The King of the Deal already owns the prestigious Plaza Hotel in Manhattan and two hotel-casinos in Atlantic City. Last May he paid floundering Eastern Airlines $365 million for its East Coast shuttle service, renamed it the Trump Shuttle, and now controls at least 40% of the market, in contrast to 26% when he took over. Trump has made huge killings by buying stakes in companies and leading other investors to believe he had an interest in a buyout, only to sell out after...
...same could be said about present-day Atlantic City, which is, above all, Trump's town, with a Trump Plaza, Trump Castle, Trump Princess and billboards all around the city trumpeting the message YOU'RE LOOKING VERY TRUMP TODAY. When his Aladdin-style Taj Mahal is completed next spring, Trump will control 31% of the city's gaming capacity, 39% of the first-class hotel rooms, 40% of the convention space, 35% of the parking spaces and almost half a mile of frontage along the five-mile Boardwalk. "I'll tell you, it's Big Business," he says, peering down...
With Trump, Atlantic City has rediscovered its genius for self-promotion. And largely thanks to him the city has regained its cheerful taste for the baroque. In the lobby of the Trump Plaza (designed by Alan Lapidus, who once wrote an article called "The Architecture of Gorgeous"), Mary Zborey, a heavily rouged tourist from Connecticut who resembles a slightly dissipated Loretta Lynn, turns giddy at the shimmering collision in the red, gold and black decor. "I can't believe it. I'm touching the walls," she squeals as she caresses a black marble railing. Her friend Maryann Scofield, caught...
...executive director of the Plaza, Jonathan Benanav, calls the aesthetic principle behind casinos "sensory bombardment." He puts it this way: "Feel? It feels good to be here. Taste? Well, there are two ways to look at that. No. 1, Trump has great taste. No. 2, we have great food facilities. Touch? You're touching money. You're touching luxury. You're touching the marble. You're touching the granite. You're touching the beautiful brass. You'll see in the suites. We have gold leaf up there...