Word: pleats
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Dates: during 1960-1969
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...with manufacturers to discover new styles she thinks may catch on. Periodically, samples are piled up in a conference room and scrutinized. The editors mince no words as they cast baleful eyes on the goods: "Oh, no," "Ghastly," "How horrible." Often they suggest one less button or one more pleat. Eventually, they winnow out the styles that appeal to them; then go off to persuade manufacturers to make the changes and stores to stock the clothes. Since the merchandise cannot be shown in the magazine until the stores are lined up, the editors often become as aggressive as any Seventh...
Every few years, a fashion gimmick sweeps locustlike out of Paris onto the fields of fad. After the "sack look" and the "trapeze line" came the craze for "culottes"-dress-length pants divided in front by a wide pleat and designed to look like skirts. This year, as the release last week of the first photographs of the Paris fall collections showed, the day of the gimmick has come again. Sequel to the culotte: skirts divided in front by a wide pleat and designed to look like pants...
...suits and dresses, e.g., jackets are shorter this year, a little closer to the body. With scissors hanging from a ribbon around her neck and her four fingers firmly together in a characteristic Coco gesture as she pats a new suit in various places, she may say: "Make a pleat here, an intelligent pleat." One of this year's suits was changed 35 times after being made up before Coco was satisfied...