Word: plesido
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...memorize it. I just dial 'Mugwump' and it comes at once. Ravenswood 8-7243 Is 'Sausage.' Columbus 5-0639 is too much to carry in the mind at one time, so I dial 'Boloney' and get it swiftly. . . . My only regret is I cannot do anything better than 'Plesido' with my own number...
Trouble with Editor Nicholls's scheme was that numbers with "i" or "o" in them lie out of the dial alphabet. And only a few people could translate their numbers into anything even as memorable as "Plesido." For example, best that Owen D. Young could get out of his Butterfield 8-2765 would be AV U A ROK? George Fisher Baker Jr.'s Atwater 9-2360 makes nothing better than...
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