Word: plex
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Dates: during 1990-1999
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...about wanting a certain atmosphere that attracts a certain demographic." -- CINEPLEX ODEON MARKETING EXECUTIVE EXPLAINING WHY THE CHAIN'S 18-PLEX IN L.A. WOULD NOT RUN JOHN SINGLETON'S POETIC JUSTICE; AFTER THE PICTURE OPENED BIG, THE THEATER SHOWED...
Makes sense to anybody who's gone to the 'plex lately. Or maybe Hartley is kidding. It's hard to tell with the smartest, orneriest new outlaw in the movies...
...name names. TriStar Pictures knows this; it is opening the film a week early and at 800 theaters instead of the handful typical for an Allen release. The media tattlers who have already revealed the movie's reel-vs.-real twists know it. Soon so will the 'plex patrons; they will make this Allen's first hit since the 1986 Hannah and Her Sisters. Everyone seems to know it but Woody Allen...
Kevin Costner is a big star. He dances with wolves, he fields his dreams, he plays Robin Hood in a California accent, and lines form outside the local plex that are longer than the queue of creditors at an S&L. Star quality: people want to watch him on the big screen. Star power: tens of millions of people will pay for the privilege. And keep on paying. His western smash, Dances with Wolves, has been filling theaters for nine months now. Last week more folks went to see it than Return to the Blue Lagoon, which...
Wild church mice could not drag further clues from this reviewer. Those who care about the answer may want to wait for the movie, which should be at your local plex not long after the paperback edition hits the discount shelves...