Word: pliofilm
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Called "Sister" for short, the new champion is an aristocratic three-year-old whose bouffant hairdo is kept in place by a strategically located rubber band. At her kennel in Mahopac, N.Y., Sister is kept saturated in baby oil and hooded in Pliofilm. Her life is sunless and funless. Her diet features wheat germ and chopped beef, her home is carefully air-conditioned, and she gets ultraviolet light treatments. But sunshine? Never. Twice a day Sister exercises in an "outdoor" run -shingle-roofed, walled with Plexiglas and floored with specially selected gravel. Only when she is being prepared for show...
Handy Coolers. Light, expendable cartons to keep beer cool on hot-weather picnics are being put out by Milwaukee's Blatz Brewing Co. and Pabst. The Blatz carton, made of cardboard laminated to aluminum foil, carries a dozen cans of beer, has a Pliofilm bag along the bottom for ice, and sells for 15?. The Pabst carton (no extra cost) is a regular 24-can case lined with waterproof, resin-impregnated paper. Crushed ice, scattered among the cans, chills beer in 30 minutes...
...packaging, bags of silica gel are enclosed with the packed object in a vapor-proof wrapping like Pliofilm or reinforced Cellophane. To show whether the air inside is keeping dry enough, the silica gel is impregnated with cobalt chloride, which turns pink if humidity rises above 30%-the point at which metal begins to rust. After unwrapping, silica gel can be dried and used again...
...Market Street that has lasted ten years points to a lucrative field if crude rubber prices ever fall low enough to compete with concrete. Rubber is vulnerable to oil and sun, so scientists have developed rubbery synthetics like DuPrene which are not. Such new products as Goodyear's Pliofilm and Goodrich's Koroseal are beginning to threaten Cellophane as packaging material. From rubber conveyor belts (Grand Coulee Dam has one 10,000 ft. long), the industry expects to make millions. Other developments: acid-resisting tanks, sun-resisting paint...
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