Word: pliofilm
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Dates: during 1950-1959
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Handy Coolers. Light, expendable cartons to keep beer cool on hot-weather picnics are being put out by Milwaukee's Blatz Brewing Co. and Pabst. The Blatz carton, made of cardboard laminated to aluminum foil, carries a dozen cans of beer, has a Pliofilm bag along the bottom for ice, and sells for 15?. The Pabst carton (no extra cost) is a regular 24-can case lined with waterproof, resin-impregnated paper. Crushed ice, scattered among the cans, chills beer in 30 minutes...
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