Word: plopping
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Dates: during 2000-2009
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...sure, the decision to plop “garden” down after the “flowing” syllables of “TD Banknorth” was neither hasty nor lighthearted. It was stupid. If TD Banknorth was looking to inspire brand loyalty, it should have re-renamed the arena Boston Garden and then, in the tradition of most halftime shows these days, added a little, semi-noticeable blurb underneath saying “Presented by TD Banknorth.” Exactly why the company thought elongating an arena name to epic lengths would endear goodwill among...
...correction - resulting in a reduction of opportunities for advancement. Know what I'm talking about? Hutch Owen knows. He knows it's b.s. He's that little guy inside your mind telling you you're wasting your life in a cubicle. He's the one chiding you as you plop down your dough for some stupid new gadget. He's also the star of Tom Hart's scathing new collection, "Hutch Owen: Unmarketable!" (Top Shelf; 180 pages; $15) A devastating satire, "Unmarketable" feels like a scalding hot poker cauterizing the open wound of American corporate and consumer culture...
...starters, you'll never knock over your coffee with your mouse cable again--but it comes at a price: most wireless mice eat AA batteries the way real mice eat cheese. That's where Logitech's new MX700 mouse ($80) comes in. The MX700 runs on rechargeable batteries. Plop it into its base station whenever it runs low, and it will be good as new the next day. The MX700 also has racy wind-tunnel styling, and it's studded with useful dials and buttons for scrolling and switching applications on the fly. True...
...Plop...click...whirr. It is not exactly lilting, but that electronic tune is rivaling Silent Night and Jingle Bells for popularity this Christmas season. It is the sound of videocassette recorders gathering tapes into their cradles and, with a twinkling of lights and the push of buttons, bringing forth a host of intriguing new images on millions of TV screens. The machines, universally known as VCRs, are selling at nearly double the rate of a year ago; with the holiday boost, December sales alone are expected to reach 1 million, a single-month record. ...Plop...click...whirr. The sound...
...WELL THAT ENDS WELLS: "I can't believe that I ate the whole thing." "Plop, plop, fizz, fizz, oh, what a relief it is." "I love New York." Such jingles took Mary Wells Lawrence to the top of the advertising world in the 1960s. PW admires her new autobiography, "A Big Life in Advertising" (Knopf; May 12): "A beguiling look inside 30 years of the zippy, fast-moving culture, done with the kind of witty, charming self-deprecation often seen in the ads she created. FORECAST: Knopf's banking on this one with a 50,000 first printing and first...