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After reorganizing the company from top to bottom, Ford and Breech began to plow back profits and cash on hand into modernization and expansion...

Author: /time Magazine | Title: AUTOS: The Rouge & the Black | 5/18/1953 | See Source »

Farmer Folke Trana, of Valo, Sweden, was plowing a boggy field when his plow dug out of the gooey dirt a crude wooden dragon's head about a foot long. Farmer Trana was agreeably surprised, but when he reported his find to the State Historical Museum, its experts were delighted. The carved head, they decided, might be part of a "High Seat" of the Viking...

Author: /time Magazine | Title: Science: Viking High Seat | 5/11/1953 | See Source »

...week, the Marine Corps showed off its new Mighty Mite a pint-size cousin of the wartime jeep (40 inches shorter and 1,300 lbs. lighter) The spunky little auto has no muffler (the tubular frame acts as one) and no axles (each wheel is independently sprung), and can plow through knee-deep mud, ford streams, hit 45 m.p.h. on a level highway, climb an 87% grade and be airlifted by helicopter. The Marines have ordered ten Mites powered by 65-h.p. Lycoming air-cooled engines, from Mid-America Research Corp. of Wheatland...

Author: /time Magazine | Title: AUTOS: Little Leatherneck | 3/30/1953 | See Source »

...choose from; after a weary week of listening, they are ready to believe that every third person in the U.S. is a would-be tunesmith. But since the only way to be sure of not missing a hit is to listen to everything, most companies assign experts to plow through the plankton-like mass of material. The Tin Pan Alley title for the top picker in each record company is "A & R man" (for Artists and Repertory). The A & R man's job is to be music-hungry seven days a week, while maintaining a gourmet's selectivity...

Author: /time Magazine | Title: Music: Girl in the Groove | 2/23/1953 | See Source »

...there" is an unfriendly place for other reasons. Even at 70,000 ft., an altitude already reached by man-carrying planes, cosmic-ray particles still have much of their tremendous original energy. The heavier ones, as yet ungentled by^ the atmosphere, says German Biophysicist Hermann J. Schaeffer, can plow with destructive force straight through a plane's fuselage and on through the human body. An hour's exposure might permanently damage bone marrow and reproductive organs...

Author: /time Magazine | Title: Science: Sun-Seeker | 2/9/1953 | See Source »

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