Word: ploy
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Dates: during 1950-1959
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There are many who claim these boors are destined to utter ignominy, and it would be totally unrealistic not to admit this is probably the case. It is not our intention, therefore, to raise any false hopes in these already burdened breasts by a discussion of Globemanship, the miracle ploy of non-peregrinators. We shall merely outline the concept as it has matured...
...Guts" strategy is sometimes impracticable because of the size of the apparatus. A less strenuous type of phonemanship is the "Bell Method." In this ploy, one need only carry with him a set of bells. After having mastered the different sound combinations by which the operator can tell how much is put into the machine, the phonester merely taps his bells in the proper rhythm and places his call...
...tactics used by Nixie the kind and the good against Helen Gahagan Douglas . . . ("He audibly and publicly worried about her health . . .") recall a similar Republican ploy of 1932 when the New York Sun piously trusted that the crippled Franklin D. Roosevelt could be kept out of the presidency "for his own good...
...work on the Hiss case, a group of young California Republicans urged him to run for the Senate in 1950. Campaigning vigorously against the Democrats' Actress-Politician Helen Gahagan Douglas, Nixon toured the state in a station wagon, while Mrs. Douglas used a helicopter. Nixon developed a memorable ploy against her, obviously a major addition to Lifemanship.* He audibly and publicly worried about her health and, as a friend describes it, "He'd get a real sad look on his face whenever he bumped into her and say, 'It's awfully hard on a woman, this...
Manhattan Adman Shepherd Mead is a 38-year-old vice president of Benton & Bowles, and a devoted follower of Britain's Stephen Potter, founder and master of Gamesmanship (how to win at games "without actually cheating") and Lifemanship. Mead's ploy is successmanship. In his new book, How to Succeed in Business Without Really Trying (Simon & Schuster; $2.50), he sets down a valuable list of plonks and gambits for the aspiring junior executive ("any male in an office who sits down...