Word: ploy
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Dates: during 1960-1969
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This, by itself, is not a represensible exercise in official propaganda. Governments never have distinguished themselvse as merchants of intellectual honesty. But what makes the frequent invocation of "never another Munich" a particularly dangerous ploy is the absence of any detalied discussion by the government of the decidedly non-monolithic character of international Communism...
...John Vliet Lindsay, who had planned no more ambitious a ploy than to referee an exhibition bout between Lightweight Champion Carlos Ortiz and his sparring partner, the sweat, the blows -and the appreciative gasps-were just part of the job. But for 2,000,000 people in the city's slums, they were proof that somebody cared. Indeed this concern was just what they had come to expect from the 45-year-old mayor of New York...
...latest ploy of the gun magazines is to involve the whole family. "I weaned my boys on armadillo shooting," began one article. "Teach 'Em Young, Teach 'Em Right," was the title of a Guns & Ammo piece, accompanied by an illustration of a three-year-old girl getting instructions in the use of a revolver. This family concern is reflected in advertising. "Easy as pie," says an ad in Gun World promoting hand loading. A comely matron is shown holding a plateful of cartridges as if it were a pie, while her three admiring daughters look on. "Today," continued...
...Flag bluntly warned that the Maoists "face the danger of losing the army," and Mao took action. First, he promised that all of the top brass who would come to the army's 40th anniversary party and repent and switch to his full support "would be welcomed." The ploy was a dismal failure: only four of China's 13 regional commanders showed. Then, amid dark hints of a major purge, Mao summoned a meeting of the Politburo in Peking to discuss what to do next...
...Trollope Ploy. As "case studies," the author retells seven of Kennedy's major foreign policy crises, from the Cuban missile confrontation to Viet Nam. There are no monumental disclosures, but a great many small touches based on firsthand observation. Hilsman describes how Bobby Kennedy devised the "Trollope ploy" in the touchiest moments of the missile crisis. It was named after "the recurrent scene in Anthony Trollope's novels in which the girl interprets a squeeze of her hand as a proposal of marriage." When Moscow seemed to be stalling about pulling the missiles out of Cuba, the White...