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Word: ploy (lookup in dictionary) (lookup stats)
Dates: during 1960-1969
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Usage:

...expense account (Paris starting point: royal suite at the Hotel George V, which goes for $100 a day). Four books tell parents how to travel with their children without losing their minds-or their children. Two books tell girls how to catch a man in Europe (one ploy: look helpless). Two others tell men where to find "emancipated" girls. The advice is flexible; one guide tells the girls to travel first class, because that's where the interesting men are, while another book tells the men to travel tourist, because that's where the interested girls...

Author: /time Magazine | Title: Essay: YOU CAN'T TELL THE COUNTRIES WITHOUT A BOOK | 4/29/1966 | See Source »

Ironically, it was East Germany's Red boss, Walter Ulbricht, 72, who inadvertently touched off the outburst. As a propaganda ploy, Ulbricht has for years written an annual letter to the Social Democrat Party in West Germany, piously imploring the SPD as the representative of the working class to join with his Socialist Unity Party in bringing about German reunification. Each year the Social Democrats had refused to answer the detested Ulbricht-until this year. Reflecting West Germany's new and more flexible attitude toward the Communist bloc, the Social Democrats last month fired back a reply that...

Author: /time Magazine | Title: East Germany: The Strongest Emotion | 4/15/1966 | See Source »

...first blossomed. Gathered at the L.B.J. ranch for a working holiday with the President were Dean Rusk, Robert McNamara, McGeorge Bundy and Bill Moyers. The four enthusiastically recommended it to Johnson, but the President feared that so dramatic and massive a campaign might be mistaken for a public relations ploy or, worse, an indication of U.S. lack of resolve in the war. But Johnson was willing to consider it further. "All right," he said, "I want you to start looking at this from every angle, from all sides." But, he warned, it must be done in complete secrecy. "The worst...

Author: /time Magazine | Title: Diplomacy: In Quest of Peace | 1/14/1966 | See Source »

...with the troops and took risks that many of them balked at, she never lost her femininity on the battlefield. "Maggie wears mud like other women wear makeup," said an admiring G.I. In fact, she used her blonde, blue-eyed charm to get the stories she wanted, a ploy that left some of her male colleagues sputtering with rage. Angriest of all was her fellow Trib reporter Homer Bigart. "Maggie is driving Homer right into a Pulitzer Prize for the best coverage of the Korean War," said another correspondent. The two drove each other; they shared a Pulitzer...

Author: /time Magazine | Title: Columnists: Lady at War | 1/14/1966 | See Source »

Lull on the Ground. The idea of a holiday from death was first proposed on Dec. 7 by the Viet Cong, which does not celebrate the birth of Christ. Since it was plainly intended as a propaganda ploy, the Communist offer of a twelve-hour cease-fire was at first ignored in Washington and Saigon. Finally, though still skeptical that the Communists would honor their commitment, the U.S. last week raised the ante and proposed a 30-hour truce...

Author: /time Magazine | Title: The War: Edgy Truce | 12/31/1965 | See Source »

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