Word: ploy
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Dates: during 1960-1969
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...looks as if he were pushing 19. Small and compact, with a boyish shock of unarranged light brown hair, bright pannikin eyes and a look-ma smile, he seems to have been formed by a head-on collision between Mickey Rooney and John Fitzgerald Kennedy. He is the little ploy next door, and the vast delight of How to Succeed is in watching this studiously naive charming cub cheetah knock the spots off a pack of ravenous yes-men. After each victory Morse turns to the audience with a collaborative expression on his face that somehow touches a sympathetic nerve...
...Succeed in Business Without Really Trying is put together as precisely as a fine watch by the jeweler of U.S. musicomedy jokesmiths, Abe Burrows. As the up-from-window-washer hero, Robert Morse is the funniest ploy-boy in the history of officemanship...
Poor Little Mexican. Gonzalez, a suave stumper who likes to drop tidbits from classical literature into his speeches, bore down heavily on his pocho (Mexican born in the U.S.) background, tried hard to represent himself as an underdog. It was a difficult ploy-especially in a district that has a large Mexican-American population and that hasn't sent a Republican to Congress since 1920-until Dwight Eisenhower arrived to stump for Goode. Then Gonzalez opened the tear ducts: "They brought down their big 50-megaton bomb to drop on this poor little Mexican...
...eager to score on the inside, instead of scouring the outside, of the Mies van der Rohe palace that houses the World Wide Wickets Co. Finch enters the mail room armed with apple-cheeked guile and a handbook to success that makes him the greatest ploy-boy in the history of officemanship...
...write novels any more; they write major novels. The phrase, once the reviewer's last cymbal crash before his closing chord of adjectives, has become a generic tag, like "short story" and "hot dog." Thus cold frankfurters are cold hot dogs, not cold dogs. Accepting the publishers' ploy, critics must now confront a new literary phenomenon: the insignificant major novel...