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Word: ploy (lookup in dictionary) (lookup stats)
Dates: during 1960-1969
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Usage:

After winnowing the prospects down to half a dozen or so, the recruiter makes his move. Often it is a telephone call to the executive at. his home. The ploy: asking help in finding for a top job in an unnamed company a man whose experience just happens to parallel the executive's own. The reply is often right on the button: "Why. I could handle that job myself." With that opening, the recruiter interviews the prospect at length, conducts a detailed background check, sometimes with the help of a detective agency, and occasionally runs the prospect through batteries...

Author: /time Magazine | Title: Management: The Trade in Mustard Cutters | 10/6/1961 | See Source »

...bill was the mildest of measures. Left out altogether was the controversial aid for teachers' salaries. To sweeten an allotment of $325 million for school construction, congressional leaders passed the word that the funds could also be used to pay off debts for past construction-a ploy calculated to charm Congressmen from the South, which has had a wave of classroom construction...

Author: /time Magazine | Title: Nation: Dead as Slavery | 9/8/1961 | See Source »

With Pakistani troops still holding part of Kashmir, Nehru roared, "there can be no question of a plebiscite. Talk of a plebiscite has now become a joke." Furthermore, he said, Kashmir was just a Pakistani ploy to divert attention from its failure to improve the lot of its people: "Even if there were no Kashmir question, Pakistan would create some other issue to keep this hate campaign against India going...

Author: /time Magazine | Title: India: War of Words | 7/28/1961 | See Source »

...then to the Defense Secretary, who became the arbitrating go-between for the White House, Pentagon and Budget Bureau. This time the budget work started from the recommendations of civilian task forces, continued through McNamara and then to the military chiefs and services (as a sort of courtesy ploy), and finally to the White House. The New Frontiersmen claim proudly that their approach to the budget is not so much "Vhat limit should be put on spending?" as "What do we have to spend to do what we have to do?" Nonetheless, the massive Pentagon requests are clipped just about...

Author: /time Magazine | Title: Defense: Action in the E Ring | 4/7/1961 | See Source »

...China ploy came only five days after U.S. Ambassador John Moors Cabot had relayed President Kennedy's offer of stopgap credits-reportedly $100 million-to help tide Brazil over its economic crisis. The offer was made just as that crisis was forcing Jânio to order all ministries to cut their budgets 30% within the next two weeks and to clamp down on goldbricking civil servants, many of whom, thanks to political influence, have been allowed to come to the office only once a month to pick up their paychecks. Despite his nation's urgent need...

Author: /time Magazine | Title: Brazil: Wheeling & Dealing | 3/3/1961 | See Source »

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