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Word: ploy (lookup in dictionary) (lookup stats)
Dates: during 1970-1979
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Usage:

...familiar pretrial publicity campaigns. Appearing on a TV talk show, he used a lie detector to uncover the most burning secret of the day: that Johnny Carson would be Jack Paar's replacement on nighttime TV. The tactic did more for his ego than his client. The ploy hardened official resistance, and a state court declined to order the polygraph...

Author: /time Magazine | Title: The Law: Piloting Patty's Defense | 2/16/1976 | See Source »

...past 35 years. Actress Greta Garbo has now done her famous disappearing act for a Swedish court. The former film star, 70, recently inherited $720, but court officers have been unable to find the heiress in New York, where she lives most of the year. Their latest ploy: a missing persons' notice in the Swedish government newspaper, Post and Inrikes Tidningar. "I don't believe Greta will take the money," mused longtime Garbo friend Countess Kerstin Bernadotte, 65. "Perhaps she'll send it to poor relatives in Sweden...

Author: /time Magazine | Title: People, Jan. 26, 1976 | 1/26/1976 | See Source »

...while or injure him for plot purposes or to test popularity. Last spring Millionaire Mack Corey, the indulgent husband of Rachel on Another World, was injured in a polo match and temporarily paralyzed from the waist down so his wife would be tempted to fool around. A similar ploy was used by Bell on The Young and the Restless. When Jennifer Brooks went off with a lover, she went out of focus. Says Bell: "I knew I had to pull back. How more dramatically than to put her on center stage?" Jennifer left her lover and got breast cancer...

Author: /time Magazine | Title: Television: Sex and Suffering in the Afternoon | 1/12/1976 | See Source »

...finish to last week's mandate negotiations was a deliberate diplomatic ploy by the Syrian President. Assad has been described by Kissinger as "the most interesting man in the Middle East." He looks rather like an indulgent schoolteacher, but has been a crack jet pilot and commander of Syria's air force. In negotiations, he at first seems to waffle and waver, yet even Kissinger has come to respect his exquisite sense of timing and his decisiveness in the crunch. Outwardly modest and self-effacing, inwardly tough, Assad today appears to be consolidating his control of Syria...

Author: /time Magazine | Title: SYRIA: The First Arab on the Second Front | 12/8/1975 | See Source »

...movie, bear in mind that its title is Let's Do It Again. The whole caper is recycled. Poitier and Cosby are hauled back to New Orleans by Kansas City Mack (John Amos) and his boys, who feel they got bilked and want to work the same ploy on a rival gambler named Biggie Smalls (Calvin Lockhart). Now this is not a movie with jokes to spare. By the time Poitier and Cosby have rerun their plot, the meager supply has been totally exhausted. So has the audience...

Author: /time Magazine | Title: Cinema: Black-and-Tan Fantasy | 10/27/1975 | See Source »

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