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Word: ploy (lookup in dictionary) (lookup stats)
Dates: during 1970-1979
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Usage:

...Dartmouth History Professor Jonathan Mirsky leaped into the water. He was desperately trying to deliver to the Chinese a gift from a group of Maoist Japanese students. The patrol boat veered away. That was the closest Mirsky had got to China in 13 years of studying it. His ploy was the most bizarre in a long series of attempts by American students of China to make some sort of contact with the People's Republic. Two weeks ago, however, the first group of serious U.S. China scholars to visit the mainland since the Communist takeover in 1949 emerged from...

Author: /time Magazine | Title: Education: The China Scholars | 8/9/1971 | See Source »

Simultaneously, high White House and Pentagon officials periodically met for Strangelovian "Sigma Games" in the Pentagon. There, McGeorge Bundy, General Earle Wheeler and General Curtis LeMay, among others, devised ploy and counterploy for a bombing scenario with equally negative results. After 21 years of air strikes in the North, a follow-up survey by Deputy Secretary of Defense Paul Nitze proved the predictions correct; but it was another year before the bombing was stopped. RUSSIAN SNUB. American diplomats tried unsuccessfully in 1965 to secure Soviet assistance in carrying word of a planned bombing halt to North Viet Nam. The message...

Author: /time Magazine | Title: The Nation: Round Two: What the New Documents Show | 7/5/1971 | See Source »

...many social circumstances not being on time can be a very useful ploy. With a dramatically ostentatious late arrival, a person can virtually guarantee that he will be noticed by other guests or colleagues. It is hard to make a grand entrance if you are the first to arrive. Conversely, lateness can be used as a cover-up for shyness. A bashful latecomer may hope that he will not be noticed, slipping into the room quietly, like a guilty Ariel, and hiding himself in the crowd. There are other advantages as well. Since most parties have dull beginnings, the late...

Author: /time Magazine | Title: Time Essay: IN (SLIGHT) PRAISE OF TARDINESS | 6/28/1971 | See Source »

...cutting started two weeks ago when the Belgian government ordered its state-controlled Sabena airlines to adopt a new "student fare" of $220 round trip between New York and Brussels. The action, an ingenious ploy to lure passengers to Sabena, has brought price competition to the cartelized International Air Transport Association. Like all members of IATA, Sabena is not normally permitted to raise or lower fares unilaterally-except in response to government orders. The rules also permit other airlines that fly the same routes to adopt similar prices in order to compete. Pan Am, the only U.S. carrier with direct...

Author: /time Magazine | Title: Business: Flying the Cheap Way to Europe | 6/21/1971 | See Source »

Agro-fraud was conceived by sharpies intelligent enough to understand the Common Market's crazily complex and loophole-perforated farm regulations. The ploy involves one or both of two operations: illegally claiming the subsidies paid by the EEC on exports of farm products to countries outside the Six, and dodging the EEC's stiff tariffs on imports. The subsidies* and tariffs are intended to equalize Common Market commodity prices with world prices, which are generally lower. In agro-fraud, the trick is to move products across borders under the wrong label...

Author: /time Magazine | Title: COMMON MARKET: The Agro-Frauders | 5/31/1971 | See Source »

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