Word: ploy
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Dates: during 1970-1979
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...Boston, the Sack moviehouse chain is also attempting to cash in on feminine revolt against the male chauvinist pigskin fan with a special cut-rate Monday-night admission price ($1.99 v. $3). No box-office figures are in yet on that ploy, and the long-term impact of prime-time football on show business-and on American home life-is also still undetermined. ABC's only beef so far is that the audience figures, encouraging as they are, do not include an estimated 250,000 additional males catching the Monday games at the corner...
Languages of Power. Unhappily, the New York Cultural Center has presented Hitler's architecture as if it were unique to Nazism-the swollen granite children of one mad brain. This is the stock liberal ploy of separating Hitler from history for fear of contaminating history itself. In fact, the grandiosity of his architectural fantasy belongs to a whole tradition of visionary architecture, which encompasses idealist architects like the 18th century Frenchmen Boullée and Ledoux as well as the great Italian engraver Piranesi, who saw grandeur in prisons, glory in ruins. (In his memoir, Inside the Third Reich...
...clever advertising ploy, then," the reporter suggested, "to get Mommy and Daddy to subscribe...
...meeting voted Maxwell off the board and out of the chairmanship. Next month Leasco filed a suit charging Maxwell and his associates with conspiring to make false statements about Pergamon's earnings and financial condition. Leasco demands $22 million in damages; Maxwell insists that the suit is a "ploy," and is suing Leasco, alleging conspiracy to defraud...
...tente in the West may also serve to deter Western nations from a highly tempting ploy: forming ties with China. Moscow evidently hopes that the Western nations, and especially West Germany, will soon feel so committed by the spirit of conciliation that they will not wish to endanger their good and profitable relations with Russia by flirting with China. In Peking, the Chinese appear fearful that the Soviet success in sealing the status quo in Europe will give Russia a free hand in the East to threaten China and undermine Chinese influence in Asia...