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Word: ploy (lookup in dictionary) (lookup stats)
Dates: during 1970-1979
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Usage:

...talent, indeed, was tripping him up in school, distracting him and keeping his grades marginal. He tried to charm and con his teachers with conversation, or, as he puts it now, "I tried to communicate with them on a more adult level." This ploy kept him hanging in, but mostly what he learned to do in high school was dance. At Dwight Morrow High, recalls his schoolmate Jerry Wurms, now working for Travolta's production company and still his closest friend, "we were both taught to dance by the blacks. Somebody in the corridors or outside always had a radio...

Author: /time Magazine | Title: High Steppin' to stardom | 4/3/1978 | See Source »

Most freshmen put their favorite House first, and then used one of a number of popular strategies to avoid being placed in their least favorite Houses (read: Radcliffe Quadrangle), One such ploy was to put a so called "safe" House second or third--a phenomenon that apparently accounts for the over 50 per cent of freshmen who listed the traditionally less popular Mather House in one of the top three slots...

Author: By Eric B. Fried, | Title: The Winners Are... | 3/24/1978 | See Source »

...product and enhance its consumer appeal. They are even allowed, within discreet limits, to compete with one another on price and delivery dates. As an incentive for managers and employees to design, manufacture and market high-quality goods, the party's economic planners often use an old capitalistic ploy: material rewards in the form of bonuses and wage hikes...

Author: /time Magazine | Title: Special Report: Hungary: A Taste of Luxury | 3/13/1978 | See Source »

Many of the pleasures of Padre, Padrone come from the Tavianis' imaginative use of classic gimmicks to punctuate Gavino's story. One such ploy uses the author Ledda himself to introduce the movie--he hands a shepherd's staff to the actor portraying his father--and to deliver the epilogue to his own story. Another device comes when the young Gavino (Fabrizio Forte) curses a goat for repeatedly defecating into his milk pail--and the animal responds in a surly feminine voice...

Author: By Joe Contreras, | Title: The Sum of the Parts... | 3/4/1978 | See Source »

Next, Major General George Keegan, Air Force Chief of Intelligence, recalled a trick that had helped warn off the Soviets during the Cuban missile crisis of 1962. Using the same ploy, he sent out a deliberately uncoded message, as though by accident, estimating the number of Russian civilians who would die as the result of any Soviet attack on China. The various U.S. tactics had their effect, Haldeman says. U.S. photos soon showed the Soviet nuclear divisions withdrawing from the border...

Author: /time Magazine | Title: Nation: Much Ado About Haldeman | 2/27/1978 | See Source »

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