Word: ploy
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Dates: during 1980-1989
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Other messages can be downright annoying. One popular ploy to puzzle callers is recording a message saying "hello, hello? I can't hear you?" as though the speaker is actually on the other side of the phone...
Promoting mass transit in Dallas, where the car is king, is something like selling straw hats in winter. This month, though, the city's bus service began testing a ploy to lure new customers. Riders drop off their dirty laundry in the morning at a bus stop heavily used by suburban commuters. There, vans operated by Kwik Wash, a local laundry service, pick up the bundles. In the afternoon at the same stop, riders get the clothes back, clean and neatly folded. Cost: 85 cents per lb. If the program is a success, film processing and shoe repair...
Something Wild. (MCA) Sound-track albums are usually a flat-out marketing ploy to give movies a spurious Top 40 identity. This one is different, as kicky and eccentric as Jonathan Demme's inverted thriller (starring Jeff Daniels and Melanie Griffith), which it accompanies. Hearing these ten tunes is like checking into a padded cell inside a Wurlitzer. Listen to David Byrne's lyric for his salsa-inflected opening song, Loco de Amor ("Like a pizza in the rain/ . . . No one wants to take you home/ But I love you just the same"), there is no doubt that this album...
Only a small number of Charter Club members were involved in the Fairfax ploy, members said...
Siegel allegedly passed the information on to Wigton and Tabor. According to the charges, that duo then embarked on some sophisticated dealing for the brokerage's private trading account, based on their assumptions of how the stock market would react to the Unocal ploy. The twosome allegedly bought put options that allowed Kidder, Peabody to sell Unocal stock at a future date for a preset price that subsequently earned a handsome premium for the seller. The brokerage firm is said to have made "millions of dollars of illegal profits" on that and other transactions...