Word: ploy
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Dates: during 1980-1989
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...ploy continues to sell perfume, the smells may branch out even further. Imagine if advertisers, in their search for more vivid copy, began running scent strips, say, for Aqueduct Race Track. Or Magic Johnson's Converse ERX 400 high-tops, or Macanudo, the ultimate cigar. It would be enough to make some readers wish they had a cold...
...knowing full well that Congress would never allow it. The Navy's version was to propose delaying a 4.3% military pay raise and killing both a Trident nuclear missile-firing submarine and two Los Angeles-class attack submarines, all congressional favorites. Carlucci coldly ordered the Navy to drop that ploy and instead mothball 16 aging frigates. Secretary of the Navy James Webb resigned in protest...
...mistake to focus on these questions. Dismissing Kennedy's idealism as a vote-getting ploy has given people false confidence in dismissing his message. And so we choose an easy out--taking refuge in our own sophisticated pessimism. But if we follow this path, we condemn ourselves to a world without ideals...
Despite all the fuss, Hamilton's book emerges as a canny and engaging variation on that old journalistic ploy: how to write a lively story about not getting the story. In Search of J.D. Salinger is basically a tour de force, impressively written but a bit precious. The author invents an alter ego , character who prods the legally lamed Ian Hamilton to get on with his project despite the court's restrictions on paraphrasing. He also takes the liberty of imagining what Salinger might say to him: "It is you I hate. You are a snooper and a thief...
...unity meeting. A little nervous laughter broke out when Jesse Jackson asked, "Don't any of you want to be my Vice President? No heavy lifting, and I'll let you go to all the good ( funerals." But behind his smile was a clear understanding that Kirk's ploy was really a way to neutralize Jackson's clout...