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Word: ploy (lookup in dictionary) (lookup stats)
Dates: during 1990-1999
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Usage:

...This suit] is nothing more than a public relations ploy to stem sales of Princeton Review Products," he said...

Author: By Baratunde R. Thurston, CRIMSON STAFF WRITER | Title: Kaplan Sues Princeton Review in False Advertising Claim | 9/18/1997 | See Source »

...Baum at first hedged, but later said Jackson would not submit to the test, at least not until after her sentencing in October. "The test will not change the fact that Autumn was raised to believe he was the father," Baum said. Jackson supporters attacked the Cosby TV ploy as grandstanding, pointing out that he had refused their earlier requests to take a paternity test. Some skeptics were suspicious because Cosby's blood sampling was done by surprise and in secret rather than in a controlled setting along with Autumn, in keeping with the usual practice in paternity cases...

Author: /time Magazine | Title: FROM HERE TO PATERNITY | 8/11/1997 | See Source »

Yogi? Casper? Flat Top? Scooby Doo? The naming of these rocks and formations [SPACE, July 21] seems shrewd as a public relations ploy, but flies in the face of naming heavenly bodies after illustrious figures of myth, science and literature. Will the first earthly Mars walker who greets these familiar objects on site at Ares Vallis be likely to record for posterity the query "Dr. Boo-Boo, I presume"? Is this a failure of our educational system? Did the ingenious individuals who are involved in this project not avail themselves of the liberal-arts curriculums at their distinguished universities...

Author: /time Magazine | Title: Letters: Aug. 11, 1997 | 8/11/1997 | See Source »

...great adventure on Mars is something less than cutting-edge science. With all the hype, you would think something new is going on. What a farce! This is another public relations ploy. No new technology has been developed on this project. The information to be gained is of marginal use to society or science. We already have in hand a sample of rock from Mars in the form of a meteorite. Why go there to get others? Ten more trips are planned. Was that earlier Mars rock another fraud foisted on the public to keep interest in NASA alive...

Author: /time Magazine | Title: Letters: Aug. 4, 1997 | 8/4/1997 | See Source »

...America contestants will be permitted to wear bikinis in the swimsuit competition. Leonard Horn, CEO of the Miss America Organization, explains that the decision "is about choice, individuality and allowing 17- to 24-year-old women to be who they really are," and is not, we repeat, not a ploy to boost ratings. The organization, concerned that the image of the beauty queen is a wee bit outdated, is giving the competition a make-over. Accordingly, the national office distributed to local organizers the following list of word substitutions to make during this year's pageant season...

Author: /time Magazine | Title: Notebook: Aug. 4, 1997 | 8/4/1997 | See Source »

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