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Word: ploy (lookup in dictionary) (lookup stats)
Dates: during 1990-1999
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Usage:

...News & World Report "rankings" were a clever ploy to build up Yale's confidence, only to have it be shattered on the athletic field. This makes a whole lot of sense. All three losses happened when Yale just didn't have enough guts to pull out the win--with their women's soccer team giving up the deciding goal with 11 seconds left, to their men's soccer and field hockey teams being utterly impotent in overtime...

Author: NO WRITER ATTRIBUTED | Title: Who's Number One Now? | 10/1/1996 | See Source »

...telecommunications revolution is sweeping America. They leave a woman a message; she does not call back. They send her roses; there is no thank-you call. They flirtatiously hand a woman a business card and say, "Give me a ring--we'll have lunch." The ploy used to work, but now the phone sits silent...

Author: /time Magazine | Title: PLAYING HARD TO GET | 9/30/1996 | See Source »

...supposed to move into our rooms in one food-provided day? Is this all a ploy to make us appreciate dining hall food...

Author: By Eric F. Brown, | Title: Gimme Some Good Grubbin' | 9/18/1996 | See Source »

...pledge earned him the White House. Clinton's 1992 offering of a middle-class tax break all but assured his victory. Dole's promise of a 15% tax cut is unachievable. Its only purpose is to garner votes. For the sake of American politics, let's hope that this ploy doesn't work. RAJU GOYAL Phoenix, Arizona Via E-mail...

Author: /time Magazine | Title: Letters, Sep. 9, 1996 | 9/9/1996 | See Source »

Gifford, however, said the high concentration of Starbucks in the area is due to a marketing ploy that ignores the needs of the community...

Author: NO WRITER ATTRIBUTED | Title: Groups Oppose Coffee Chain | 8/13/1996 | See Source »

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