Word: ploy
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Dates: during 1990-1999
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Chicago Hope loses even more credibility when compared with NBC's ER -- which, in an inexplicable scheduling ploy, will air opposite Chicago Hope on Thursdays. ER was written and co-produced by Michael Crichton, the one-time medical student and author of Jurassic Park and other best sellers, and it's . clear no one told Crichton rules of television drama. Like don't cram too many story lines into one episode, especially if you're planning to leave some of them hanging. And don't introduce more characters than viewers can comfortably get to know in one sitting...
...they want. In recent years, AmEx has been chucked out of establishments by owners who were no longer willing to pay an average fee of 3.2% per purchase (as compared with 2% for Visa and MasterCard). A chastened Amex has now chopped its vendor fee to 2.8%, and the ploy seems to be working. Since 1992, the company has moved boldly into / establishments regarded by consumers as plastic-essential, including -- choke on this, yuppie scum! -- Sears and K Mart. This year alone, AmEx expects to sign more than 200,000 new businesses...
...threatened Americans there and in the seaside towns of Port Salut and Jeremie. In fact, Pentagon officials say they may seek White House approval for a pre- invasion incursion to evacuate all Americans who want to leave Haiti; they would be picked up at preselected rendezvous points. Such a ploy could have an added bonus: by showing that the Americans are serious, it might convince Haiti's military leaders to leave office before the shooting starts...
Ever since he attended Argentina's loss to Cameroon in the 1990 Cup, President Carlos Menem has been viewed as a jinx, or "mufa." On a visit to the U.S. last month, Menem purposely passed up a chance to see Argentina play Nigeria -- an election-year ploy, insiders...
Like peppy anchor teams and five-part series on UFOs during sweeps week, family-sensitive news is at least partly a marketing ploy -- and a crafty one. The people who are presumably most attracted to G-rated newscasts are the parents of small children. They are primarily young adults in their 20s and 30s -- just the age group most prized by advertisers. But news directors defend their bloodless broadcasts on journalistic grounds as well. WCCO has replaced shots of dead bodies with reports that try to "put crime in context," says news director John Lansing. "The 'flashbulb effect' causes people...