Word: ploy
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Dates: during 1990-1999
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...page listing of 163 items, from red flannel cloth to oilcloth table covers, and mail order as we know it today was born. Fourteen years later, Sears, a Minnesota railroad-station agent, decided to mail a few $12 watches to his peers for $14 apiece. When the ploy worked, Sears hooked up with a Chicago watchmaker named A.C. Roebuck to establish a mail-order business. By 1927 Sears, Roebuck was mailing 75 million letters and catalogs...
...search for innovation, the networks this fall tried musical shows, with little success. In development for next year are several prime-time animated series (if nothing else, they will look different). Another attention-getting ploy: big stars. Burt Reynolds is back this fall in Evening Shade, and Farrah Fawcett, Ryan O'Neal and Jonathan Winters are among the stars who have shows being readied for mid-season. Most of all, say network programmers, they are looking for high-quality shows that audiences will tune in on no matter how stiff the competition. "We still have a Field of Dreams mentality...
Against Fordham, quarterback Adam Lazarre-White and Johnson executed the option to perfection, netting johnson 110 yards on the ground. Princeton no doubt will key on that ploy, and Harvard may have to start out blasting ballcarriers between the tackles...
...fairly obvious ploy," Rauch said, "but it's a positive one. It's nice because we get to know some of the students...
Meanwhile, the South Korean tobacco monopoly is trying to keep up with the American firms by using the same advertising ploy--targeting specific sectors of the population, such as teenagers and women. Since the opening of the market, the South Korean monopoly has developed and marketed cigarette brands called "Lilac," "Jade" and "Rose," especially intended to lure women into the habit...