Word: ploy
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Dates: during 1990-1999
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...usually the strongest ploy in marketing, but right now the environment is giving it a run for its money. Surveys show that consumers will even pay a little extra for a product if they can be persuaded that it will ease the garbage glut. But as manufacturers rush to hype the healthy-planet virtues of their products, some seem to be badly overdoing it. Mobil officials said last week that the company will no longer tout its Hefty trash bags as "degradable" because of "mounting confusion" over just what the label means. Mobil was taking a hint. The attorneys general...
...parliament building, where legislators were toiling through the night to put the final touches on the creation of an independent government. Though the caravan quickly disappeared behind the gates of an army base in Vilnius, the ominous parade was obviously intended to intimidate the Lithuanians. But the ploy only persuaded the legislators to prepare for the worst. They immediately passed an emergency resolution to transfer their authority to the republic's representative in Washington in case martial law was imposed...
...month ago, only cynics believed the owners of the 26 major-league baseball teams would seriously consider putting the 1990 season in danger. Management's Feb. 15 lockout of players from spring-training camps in Florida and Arizona was largely seen as a negotiating ploy, a bit of bluff and bluster that might hasten agreement on a new contract and get the game going on time, before any serious money was lost. The events of last week, though, proved the cynics correct. Talks between the club owners and the Major League Players Association remained deadlocked. In an eleventh-hour gesture...
...ploy worked and MIT crawled back into the game, taking a 11-8 lead. But the combination of freshman setter Pat Harlan and blocker Brian Erlich allowed Harvard to come back and seal the victory, 15-12, tying the match at two games each...
Lawyers for NOW dismiss the assertion as a foe's ploy to "lose its creditors." Antiabortion activists privately concede that Terry's move is tactical and say Operation Rescue activities will be shouldered by the group's 110 local, legally autonomous chapters around the nation...