Word: ploy
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Dates: during 2000-2009
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...GIRLFRIEND (JUNE 2004) The publicity posters promised steamy action: it showed co-stars Isha Koppikar and Amrita Arora sucking each other's thumbs. The film was actually tame. This has become a marketing ploy: unlike films, movie posters aren't subject to government censorship...
After passing off the puck to Darwitz behind the goal, Wendell stealthily waited by the far side of the net. Her ploy paid off when senior Kelly Stephens passed the puck right through the Harvard defense and Wendell one-timed it home. The goal was her 22nd of the season, tops in the nation...
Perhaps worse than any sleight of hand in the wording of the ballot questions is the fact that the issue seems part of an orchestrated Republican ploy to summon evangelical voters to the polls in greater numbers in swing states such as Arkansas, Michigan, Ohio and Oregon. It appears that these “values” voters may well have handed George W. Bush the election, but at a cost that transcends a single political victory. The constitutions of 11 states now bear the writ of discrimination, formalized in parchment, despite the fact that gay marriage was unlikely...
...original cold warrior, he believed in countering the Soviet Union with military strength, although he may be best remembered for his 1982 attempt at conciliation, when he invited his Soviet counterpart to take a walk near Geneva in an effort to break a deadlock over another arms agreement. The ploy failed?it was later the subject of the play A Walk in the Woods?but it began a push toward arms control, and Nitze later helped craft a treaty between Ronald Reagan and Mikhail Gorbachev. Although a godfather of the neoconservative movement, Nitze had become in recent months a critic...
...lesson: Strength builds peace. Weakness invites those who would do us harm.” Mixing images of Middle America with threats of imminent terrorist attacks if Kerry is elected—on account of his enigmatic “weakness”—is a detestable ploy to get voters to vote simply out of fear...