Word: ploy
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Dates: during 2000-2009
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...record book that settled debates and bar bets, Beaver created one. In 1954 he tapped a pair of brothers for the task: Norris and Ross McWhirter, who ran a London fact-finding agency. The idea was to distribute the book free of charge to bars in a ploy to generate publicity. The first edition, first titled the Guinness Book of World Records, debuted in 1955. It was a hit. Some 50,000 copies were reprinted and sold; demand proved so high that the book went through three more editions over the next 12 months...
...Attendance just announced as 4,111. Clearly the license plate frame ploy didn't work...
...more and more students are choosing to take the ACT, the SAT's rival. At the same time, every year fewer and fewer colleges and universities are requiring the SAT or ACT - more than 775 schools have now made scores optional for admission consideration. ReadiStep is "a cynical marketing ploy," says Jesse Mermell, executive director of the National Center for Fair & Open Testing (FairTest), one of the College Board's most vocal opponents. "[It] is designed to lock eighth graders into the SAT series of exams before they can consider the increasingly popular alternatives...
...Cuban calculation really on the level? Skeptics ask if the 20-billion-bbl. estimate is just a ploy to rekindle investor interest, at a time when falling oil prices could make the maritime find less attractive to the potential international partners Cuba needs to extract the oil. The effort is all the more urgent, they add, because reduced oil revenues could also make friends like left-wing Venezuelan President Hugo Chávez less able to aid Cuba with cut-rate crude shipments and capital to improve the island's aged refineries. "The Cuba numbers from my point of view...
...charges that it advocated risky subprime mortgages. On its website, ACORN has called the allegations of voter fraud "bogus" and "unfounded." The organization says it works with authorities and identifies all the fraudulent forms that it can, and that the campaign against its registration drives is a ploy to "disparage our work and help maintain the status quo of an unbalanced electorate...