Word: ploy
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Some critics dismiss coopting Chopra as a ploy. According to Gladden J. Pappin ’04, to whom Lurie pointed when asked to name an “enemy,” this is just a way to lure voters with Chopra’s popularity...
...announced his retirement before, but the bulk of his fans still don't believe he's serious. Some think Jay-Z is trying to pull off an elaborate marketing ploy; others can't understand why he would retire from the hip-hop fantasy life. The truth is, it's his fantasy to pull off marketing coups. To coincide with his retirement, Jay-Z is taking a commercial victory lap that includes a final record, The Black Album; a Reebok shoe; a concert tour; and an autobiography to be published by MTV Books (which just might help get the video...
...that battle and Lynch's cameo in it turned into a breathless movie script, that was less a conscious public relations ploy, Pentagon officials say, than "a comedy of errors." According to several officials, a "single-source intelligence report, nonconfirmed," surfaced detailing the 507th's battle just about the time Lynch was rescued. "It said that our people who ran were killed, and those who put up resistance were captured, and that there was a female who fought to her last breath," a senior Pentagon official said. "It was like a five-line report that wasn't grounded in anything...
Appell fielded the long snap and stepped out of the back of the end zone, ceding the safety rather than risking having his punt blocked. The ploy worked to perfection as the Crimson went three-and-out with Schires still running the offense on its next drive...
...Settlements were a terrible mistake, a serious miscalculation. They are not the reason there is no peace today,” he said. “At Camp David, they were not among the top five issues discussed. The political leadership has cynically used the settlements as a propaganda ploy to cover up the real reason why there is no peace...