Word: ploy
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...when Adidas teams up with Yohji Yamamoto to produce sneakers that cost a paycheck, think of them as a lure, or what Adidas America marketing director John Kawaja calls an "image ploy." Says he: "We're never going to build a business out of Yamamoto products, but we're seeding the market and trying some different things we may be able to commercialize down the road...
...consciousness, not the mere fact of our biological existence. A fetus in its first trimester is not a conscious being. It will never know that it might have lived. Its mother, however, is conscious. The characterization of those who have abortions as cold, callow murderers is an unfair rhetorical ploy. The great majority of those who elect to have abortions do so not out of a joy of slaughtering unborn babies, but out of necessity. They inevitably agonize over the decision, both before and for many years afterwards. Yet, for many reasons, they simply cannot have a child. To bring...
...hostility was not fueled by hate as much as ignorance. Some of the remarks I heard irked me because of their silliness: “Their demonstration is so stupid—it’s just a ploy to appeal to human sentiment.” Other comments bothered me because of their flagrant inaccuracy. I joined the demonstrators in trying to dispel some of these myths. No—nobody here supports suicide bombings. No—Palestinian territory was not a barren desert wasteland before Israel conquered it in 1967. No—the Palestinian cause...
...anything, Kennedy has created a foundation for further discussion of the word. One student asked Kennedy to respond to accusations that his book’s title was a “sensationalist marketing” scheme, a ploy to garner attention. Kennedy “plead guilty” to the charge that he had chosen a title that would draw readers to the book’s controversial content. But it is important to remember that however unpleasant the word may ring in one’s ears, or however shocking it may appear on the cover...
...Abubakar: This is a ploy by Mahathir, who is using the terrorist card to eliminate his opposition before election time...