Word: ploy
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...inspired by soldiers, factory workers and miners. The clothes displayed military details, with coats warm enough for working on the docks, if such laborers could afford them. Earlier in the week, the man known for his sumptuous fabrics and five-figure price tags proclaimed, "Luxury disgusts me." Publicity ploy or change of heart? Only his next big collection will tell...
...somewhat of a rambunctious royal, PRINCE HARRY reportedly had a marijuana and alcohol problem. Last summer, according to the News of the World tabloid, Prince Charles ordered his younger son to spend a day with hardcore heroin addicts at a South London rehab center. It apparently was a ploy to scare the then 16-year-old Eton student straight; sources at St. James's Palace say it worked and that Harry had experimented with drugs only a few times. But the hard-partying prince also reportedly spent too many late summer nights downing pints at a pub near...
...hard to imagine a more cynical marketing ploy than the one Pantheon Books devised for Harvard law professor Randall Kennedy's new work, which arrived in bookstores last week. In the transparent hope of stirring up a publicity-grabbing fuss, it gave the book a one-word title that happens to be the most odious racial slur in the English language. The scheme has already produced the desired effect, triggering a string of giddy newspaper articles. Among them: a New York Times profile in which Kennedy's editor, Erroll McDonald, gushed that his motive wasn't to boost sales...
...little less painful for some of its workers. But to couch the demand for higher wages in the language of universal rights—which does not lend itself to the comparison of potential costs and benefits—is at best a misunderstanding and at worst a political ploy...
...Arthur Andersen, criminal charges could result if it can be shown that its executives ordered the destruction of documents while being aware of the existence of a subpoena for them. A likely ploy will be for prosecutors to target the auditors, hoping to turn them into witnesses against Enron. Says Coffee: "If the auditors can offer testimony, that would be the most damaging testimony imaginable...