Word: ploy
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...their computers. It was cleverly designed to subvert the music industry's control over the distribution of music. Bands that the music industry's corporate elite had decided were not worthy of promotional support could now be easily accessed online. In addition, Napster challenged the one-hit album marketing ploy. Surely one of the reasons that music industry executives were worried about Napster was that they were afraid that after hearing 'that hit song' on the radio, Napster users would go home, download the rest of the album, realize how awful and boring it was, and then refuse...
...amusement, had been requested by the Bush camp--the make-believe security zone was an invitation to rattle and challenge his opponent. Like a boy playing red light--green light, Gore encroached. "I thought he was going to hit George," Barbara Bush said the next morning. The ploy, along with Gore's purposeful stride around the stage, was about more than intimidation; it was meant to show that Gore, who constantly vows to "fight" for average Americans and used the word 10 times in the debate, would almost literally do so. By contrast, W. wouldn't play that game...
...Oakland district of Pittsburgh, Pa., Frasca wanted a "really cool" open design. "Within two months," he says, "all the employees had built their own makeshift barriers, using bookshelves, whiteboard, coatracks and Pier 1 folding screens. I quickly realized that while CEOs and marketing directors love the marketing ploy of high-tech cool, it doesn't work." His current space at IVW, which he founded in December 1999, provides lots of offices and high, podlike cubes for privacy as well as dedicated spaces for collaboration...
...amusement, had been requested by the Bush camp - the make-believe security zone was an invitation to rattle and challenge his opponent. Like a boy playing red light, green light, Gore encroached. "I thought he was going to hit George," Barbara Bush said the next morning. The ploy, along with Gore's purposeful stride around the stage, was about more than intimidation; it was meant to show that Gore, who constantly vows to "fight" for average Americans and used the word 10 times in the debate, would almost literally do so. By contrast, W. wouldn't play that game...
...They have had every chance to avoid the situation that confronts us today,'' Bush said. "And now they have nothing but excuses, bad ideas and - as the clock runs out - one last ploy: opening the strategic reserve...