Word: ploy
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...Boston Clubs. Clubs may pretend to have spooky Halloween specials, but don't be fooled. For instance, one club definitely loses scary potential when its corny advertising ploy is to name its D.J.s "the two biggest ghouls in Boston...
...prospect puzzles Senator Frank Lautenberg, the Democrat from New Jersey who is the author of the bill. "I've never heard of a man killing his spouse with an F-16," he says. "That borders on the goofy." But that was an unwitting legacy of Republican lawmakers. In a ploy that backfired, gun-rights supporters, led by G.O.P. Representative Bob Barr of Georgia, quietly removed the exemption for the military and the police that had always been part of federal gun-control laws. The lawmakers apparently hoped the prospect of disarming G.I.s and cops would force Congress to kill...
...clever ploy. But the hardheaded truth is that premature death from smoking, which generally affects people in their late-middle and early retirement years, is an economic boon to society. The money saved on pensions and on the truly expensive health care that comes with old age--something these smokers never achieve--surely balances, if it does not exceed, the cost of treating tobacco-related diseases...
Princeton Review spokesperson Paul Cohen, in a previous interview, stated that "[this suit] is nothing more than a public relations ploy to stem sales of Princeton Review products...
...This suit] is nothing more than a public relations ploy to stem sales of Princeton Review Products," he said...