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Word: ploy (lookup in dictionary) (lookup stats)
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...than any fiction book since "The Robe" captivated readers in the 1950's for 178 straight weeks. "People got the book, the movie, the calendar, the follow-up books, the record," says Luscombe. "But when they released the scent, people realized this whole thing was just a tired marketing ploy and they lost interest. Either that, or everyone in America already has a copy and there's simply no one left...

Author: /time Magazine | Title: GONE, BUT NOT FORGIVEN | 9/14/1995 | See Source »

...testimony." While Ito, who does know the identity of the witness, considers whether to allow the testimony, the defense will now try to overturn an appeals court ruling last week that instructed Ito not to tell the jury that Fuhrman was unavailable to testify further. The Perry Mason-like ploy of bringing in the mystery witness is highly unusual in real cases. But if the witness were to testify that a prosecutor had lied to the judge, the impact on the Simpson case could be critical...

Author: /time Magazine | Title: SIMPSON DEFENSE ENDGAME | 9/11/1995 | See Source »

...weapons proscriptions, it will suffer from a crushing economic embargo, so every tactic is worth a try. When lies haven't worked, Saddam has revealed information, but only those facts that he knew U.N. inspectors would eventually discover on their own. Pentagon officials have come to call the ploy "cheat and retreat." Last week, in a major retreat, Baghdad confessed that it could have made the 1991 Persian Gulf War far more horrific than had been imagined...

Author: /time Magazine | Title: SADDAM SPILLS SECRETS | 9/4/1995 | See Source »

...JUST A PLOY, HUGH...

Author: /time Magazine | Title: Letters, Jul. 31, 1995 | 7/31/1995 | See Source »

...votein the Duma,Russian President Boris Yeltsinfired three security ministers for bungling their duties in the southern Russia hostage crisis. Yeltsin, whom TIME's Bruce Nelan calls "a very good politician in terms of what looks good to the public," tried what has been widely considered as a political ploy to appease the Duma. "Everyone is assuming this is a very cynical political move, especially since Yeltsin didn't fire (Defense Minister Pavel) Grachev, one of his oldest supporters, as the Duma wished. But Yeltsin also had good reason to be unhappy with the way the security ministers mishandled...

Author: /time Magazine | Title: YELTSIN DUMPS SECURITY MINISTERS | 6/30/1995 | See Source »

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