Word: ploy
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...they want. In recent years, AmEx has been chucked out of establishments by owners who were no longer willing to pay an average fee of 3.2% per purchase (as compared with 2% for Visa and MasterCard). A chastened Amex has now chopped its vendor fee to 2.8%, and the ploy seems to be working. Since 1992, the company has moved boldly into / establishments regarded by consumers as plastic-essential, including -- choke on this, yuppie scum! -- Sears and K Mart. This year alone, AmEx expects to sign more than 200,000 new businesses...
...threatened Americans there and in the seaside towns of Port Salut and Jeremie. In fact, Pentagon officials say they may seek White House approval for a pre- invasion incursion to evacuate all Americans who want to leave Haiti; they would be picked up at preselected rendezvous points. Such a ploy could have an added bonus: by showing that the Americans are serious, it might convince Haiti's military leaders to leave office before the shooting starts...
Ever since he attended Argentina's loss to Cameroon in the 1990 Cup, President Carlos Menem has been viewed as a jinx, or "mufa." On a visit to the U.S. last month, Menem purposely passed up a chance to see Argentina play Nigeria -- an election-year ploy, insiders...
Like peppy anchor teams and five-part series on UFOs during sweeps week, family-sensitive news is at least partly a marketing ploy -- and a crafty one. The people who are presumably most attracted to G-rated newscasts are the parents of small children. They are primarily young adults in their 20s and 30s -- just the age group most prized by advertisers. But news directors defend their bloodless broadcasts on journalistic grounds as well. WCCO has replaced shots of dead bodies with reports that try to "put crime in context," says news director John Lansing. "The 'flashbulb effect' causes people...
...nomination, is willing to try anything to tar North as untrustworthy. Last week Miller made public voluminous personal records -- including medical and financial data -- while challenging North to do the same. That would remind voters that the former Marine officer was hospitalized 20 years ago for emotional stress. The ploy also revived rumors, which North denies, that he somehow expunged mention of that therapy from his Marine dossier before he joined Ronald Reagan's National Security Council staff...